what is engagement?
Engagement is the final piece of the PICE framework and is focused on the traction gathered from social media. Approaching social media can be a daunting task, especially with the number amount of channels to choose from. However, by understanding personas, influencers and content first, social media activity is purposeful and rewarding.
why is engagement so important?
Without engagement on social media channels you’re wasting time and money. It’s important to turn social media into a channel that works for you and your customers. The ability to start conversations with a targeted audience and offer insanely quick customer service are just a few of the benefits of using social media.
how do I create engagement?
Engagement is created through an understanding of what your audience is looking for. Are people going to follow you on social media because they want to know your opening times, or are they going to like your page because they know you’ll share something they’ll find useful. These are the questions that need to be thought about before going gung-ho on social media channels.
We can help you create your own social media strategy using our PICE framework.