"Mark Russell led a very professional workshop, mapping our product PDFTables.com and how it is used. It was valuable to improve our understanding of our marketplace, and afterwards Mark produced a strategic map, very well written persona descriptions for categories of our users, and a list of specific people to target. This was extremely valuable for our ongoing marketing."
"We're not naive about SEO and had already done lots of work on it. Nevertheless, bmicro's excellent SEO consultant found several important improvements to our site PDFTables.com which we hadn't thought of. Our traffic has increased 5 times (now 10,000s of visitors a month) since implementing those changes."
Francis Irving, Head of Product and Research, PDFTables.com
"I found the session immensely useful, the information was what I was hoping for and went beyond that. The worksheets that you put together worked well in the session and as an ongoing planning resource. Referring back to the business ideas and showing how the tools can be used for specific examples really helped.
It's rare that you come away from a short workshop with the appropriate tools and the means to use them in a way that's going to actively make a difference. Thank you."
Claire Horan, Business Advisor at the Centre for Entrepreneurship, LJMU