influencers for micro businesses

what is an influencer?

An influencer is a term used in the marketing world to describe a person of influence that can help create awareness, build trust and generate sales for your business.

where did influencers come from?

Influence is psychological principle and therefore has in some form or another been around for thousands of years. In relation to marketing, terms such as brand advocates, early adopters, market mavens, and opinions leaders have been used to describe what is now branched under ‘influencer marketing’.

how many influencers can I have?

There isn’t really a set number of influencers that you can have, depending on your network and the relationships you look to build, the number can be as large as you make it.

how do I choose a influencer?

As part of the PICE framework we use, influencers are segmented into the following types:

local influencers

= your current customers and network

brand influencers

= bloggers, celebrities, editors and journalists

collective influencers

= like-minded professionals

influential influencers

= decision makers and peer groups

why should I take part in influencer marketing?

Influencer marketing is a way of making the most out of your current and future network and relationships. People like to learn off others and listen to those they respect. Word of mouth is still the most powerful form of marketing and with influencer online, this can be transferred to online word of mouth.

Building relationships and gaining respect from influencers doesn’t happen overnight. For this key online marketing tactic to be successful it requires you to research your audience and create something of value, so valuable an influencer is willing to endorse/share it. We can help you find influencers and also give you some tips and tricks on how to approach them.